Hotel Booking Platform for InterMiles Member

Apr 2019 - Jan 2020 • Product design • Vision & Strategy

Apr 2019 - Feb 2020 • Product design • Vision & Strategy

Introduction

Early 2020, we launched a brand new experience for hotel booking platform where InterMiles member can book domestic and international hotel rooms using their co brand/debit card or InterMiles (Digital currency) on desktop, adaptive moweb and react native android/IOS apps

Early 2020, we launched a brand new experience for hotel booking platform where InterMiles member can book their domestic and international hotel rooms using their co brand/debit card or InterMiles (Digital currency) on desktop and adaptive moweb.

Timeline

Apr 2019 - Jan 2020

Apr 2019 - Feb 2020

Role & Team

I led the creative vision for this product - from setting out goals, defining the framework, conducting user research, prototyping interactions and ultimately shipping the product.

I worked as the solo lead designer, in collaboration with VP of commerce, product managers, engineers, content writer, brand & communication managers and outsourced technology partners.

Cross functional Stakeholders

Vikas chandak - SVP Partnerships

Basant tahiliani - VP of Commerce

Amol Date - VP of Development

Zameer Kochar - VP Marketing

Netesh Chandra - Head of Design

Subhajit Chatterjee - VP of Analytics

Cross functional Team

Sridhar Iruvanti - SPM Travel Commerce

Shelly Mehan - PM Travel Commerce

Mukesh Thakur - Senior PM Technology

Sumedha ramasubramanian - PM Technology

Anil Prabhu - Director Brand and Communication

Kushal Patel - Head Loyalty and Redemptions

Vaibhav Doda - Category Manager

Pratiksha Nagpurkar - Illustrator

Context and Objective

Jet Privilege (JPPL) - a part of the Etihad Aviation Group; the frequent flyer programme of Jet Airways has over 10 Million plus members. In 2019, Jet Airways was undergoing insolvency proceedings and cessation of Jet Airways operations in April pushed JPPL to carve its own niche. JPPL being an independent company decided to move away from an airline-centric programme to an everyday travel & lifestyle rewards programme.

To enhance the member value proposition JPPL envisioned to launch the hotel booking platform for their members where members can book stays for their trips and continue earning & redeeming miles.

Jet Privilege (JPPL) - a part of the Etihad Aviation Group; the frequent flyer programme of Jet Airways has over 10 Million plus members. In 2019, Jet Airways was undergoing insolvency proceedings and cessation of Jet Airways operations in April pushed JPPL to carve its own niche. JPPL being an independent company decided to move away from an airline-centric programme to an everyday travel & lifestyle rewards programme.

To enhance the member value proposition JPPL envisioned to launch the hotel booking platform for their members where members can book stays for their trips and continue earning & redeeming miles.

After multiple rounds of kickoff meeting with all the stakeholders we identified bigger objective that would help ground the concepts and ideation in user’s and businesses best interest. It also helped us scope the problem areas to go after.

01 - Launch a hotel booking platform for Intermiles member to book their domestic and international stays using co brand/debit card or miles and continue earning and redeeming miles.

01 - Launch MVP of hotel booking platform for Intermiles member to book their domestic and international stays using co brand/debit card or miles and continue earning and redeeming miles.

02 - Consistent user experience across desktop, adaptive moweb and react native android/IOS apps.

02 - Consistent user experience across desktop and adaptive moweb.

View of platform Home Page

Member can start his/her booking journey using search widget or he can discover various stay categories

Home - Fullpage

Search Widget

SW - Default state

SW - Location empty state

SW - Auto suggest after 3 key stroke

SW - Auto suggest hover

SW - Recent search

SW - Recent search hover

SW - Spell check

SW - No result found

SW - Calendar with check in - out dates selected

SW - calendar hover state

SW - Calendar with past dates disabled

SW - Guest default

SW - Guest with child

SW - Multiple room

Search widget